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Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn’t and why from the most fascinating storyteller since Paul Harvey.
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
multiply the effectiveness of your advertisingunderstand the tug-of-war between intellect and emotioncreate totally new concepts from combinations of old onesfocus your advertising, your business, and your life.
Publisher : Bard Press (June 2, 1998)
Language : English
Paperback : 244 pages
ISBN-10 : 1885167296
ISBN-13 : 978-1885167293
Item Weight : 1 pounds
Dimensions : 7.26 x 0.61 x 10.07 inches
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