The Google Ads Strategist’s Handbook 2023: The Indispensable Practical Guide to Profitable Campaigns


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The detailed road map for optimizing your Google Ads campaigns is in your hands.

With 80,000 searches being made every second, Google advertising is a terrific method to expand your company. However, Google Ads is not an easy task!

The complexity of this "performance" marketing lever scares many business owners:

They are aware that their monthly expenditures of $100, $500, or $1000 could result in many more customers….
But they lack insider knowledge.

They know that there are agencies that do this for a living….
But, they are unsure if hiring them is the right course of action.

They are aware that Google Ads can support their global expansion.
But they are unsure about the route that leads to success.

All business owners, agency account managers, and independent contractors that manage Google Ads should read this book.

This manual provides step-by-step instructions for perfecting your account. It offers you practical techniques to increase the profitability of Google Ads.

This book divulges the trade secrets of an expert who has been handling Google Ads for fifteen years.

Are you prepared to advance your Google Ads campaigns?


From the Publisher

Google Ads Google Ads

The Comprehensive & Updated Google Ads Guide

Google Ads is an amazing tool, but to take advantage of it, your Google Ads account needs to be perfect. In this book, you will learn how to optimize your Google Ads account so that it generates maximum revenue in minimum time.

Matthieu Tran-VanMatthieu Tran-Van

Matthieu Tran-Van: The Google Ads expert, author of the book

Matthieu became a recognized expert on Google Ads :

Over 15 years of Google Ads campaign managementEmployee for 10 years at Google (Performance expert for top global advertisers)Digital marketing blogger since 2009Lecture for MsC and MBA courses (187h/year)Member of the SMX Paris Jury since 2018 (judge for the best Google Ads campaigns in France)

Companies that have used the Google Ads Strategist Handbook handbook have succeeded in:

Google AdsGoogle Ads

DOUBLE THE CONVERSION RATE

Conversion rate and profitability have doubled in two months for this ecommerce advertiser.

Google AdsGoogle Ads

GO FROM 200 to 600 LEADS/month

The leads obtained by this advertiser have been multiplied by 3 in just one month.

Google AdsGoogle Ads

IMPROVE ROI BY +25%

The ROI of those ecommerce campaigns jumped by +25%, and revenues doubled.

Google AdsGoogle Ads

DOUBLE REVENUES IN 60 DAYS

Thanks to optimized YouTube campaigns, this entrepreneur went from 10k USD to 20k USD in less than 60 days.

Google AdsGoogle Ads

LOWER CPL by -60%

This advertiser decreased his Cost Per Lead by -60% and increased leads by +73%.

Google AdsGoogle Ads

DIVIDE THE CPC IN HALF

As soon as the techniques were applied, this account saw its CTR multiplied by 6, and CPC divided in half.

Google AdsGoogle Ads

This book is the Ultimate Google Ads Guide for four main reasons:

Comprehensive and Up to date: In 375 pages, this book covers everything you need to know about Google Ads to tame the system and its new features.Convenient and Easy: Optimize your campaigns at your pace with step-by-step examples, screenshots and tutorials.Advanced Optimizations: Find unique tips to maximize the results of your campaigns, used by the best specialists.All Secrets Revealed: This book covers all the latest optimizations available to you, including the art of mastering the latest Performance Max campaigns

ASIN ‏ : ‎ B0BTGW9TCQ
Publication date ‏ : ‎ January 30, 2023
Language ‏ : ‎ English
File size ‏ : ‎ 24250 KB
Text-to-Speech ‏ : ‎ Enabled
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 391 pages

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