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The detailed road map for optimizing your Google Ads campaigns is in your hands.
With 80,000 searches being made every second, Google advertising is a terrific method to expand your company. However, Google Ads is not an easy task!
The complexity of this "performance" marketing lever scares many business owners:
They are aware that their monthly expenditures of $100, $500, or $1000 could result in many more customers….
But they lack insider knowledge.
They know that there are agencies that do this for a living….
But, they are unsure if hiring them is the right course of action.
They are aware that Google Ads can support their global expansion.
But they are unsure about the route that leads to success.
All business owners, agency account managers, and independent contractors that manage Google Ads should read this book.
This manual provides step-by-step instructions for perfecting your account. It offers you practical techniques to increase the profitability of Google Ads.
This book divulges the trade secrets of an expert who has been handling Google Ads for fifteen years.
Are you prepared to advance your Google Ads campaigns?
From the Publisher
The Comprehensive & Updated Google Ads Guide
Google Ads is an amazing tool, but to take advantage of it, your Google Ads account needs to be perfect. In this book, you will learn how to optimize your Google Ads account so that it generates maximum revenue in minimum time.
Matthieu Tran-Van: The Google Ads expert, author of the book
Matthieu became a recognized expert on Google Ads :
Over 15 years of Google Ads campaign managementEmployee for 10 years at Google (Performance expert for top global advertisers)Digital marketing blogger since 2009Lecture for MsC and MBA courses (187h/year)Member of the SMX Paris Jury since 2018 (judge for the best Google Ads campaigns in France)
Companies that have used the Google Ads Strategist Handbook handbook have succeeded in:
DOUBLE THE CONVERSION RATE
Conversion rate and profitability have doubled in two months for this ecommerce advertiser.
GO FROM 200 to 600 LEADS/month
The leads obtained by this advertiser have been multiplied by 3 in just one month.
IMPROVE ROI BY +25%
The ROI of those ecommerce campaigns jumped by +25%, and revenues doubled.
DOUBLE REVENUES IN 60 DAYS
Thanks to optimized YouTube campaigns, this entrepreneur went from 10k USD to 20k USD in less than 60 days.
LOWER CPL by -60%
This advertiser decreased his Cost Per Lead by -60% and increased leads by +73%.
DIVIDE THE CPC IN HALF
As soon as the techniques were applied, this account saw its CTR multiplied by 6, and CPC divided in half.
This book is the Ultimate Google Ads Guide for four main reasons:
Comprehensive and Up to date: In 375 pages, this book covers everything you need to know about Google Ads to tame the system and its new features.Convenient and Easy: Optimize your campaigns at your pace with step-by-step examples, screenshots and tutorials.Advanced Optimizations: Find unique tips to maximize the results of your campaigns, used by the best specialists.All Secrets Revealed: This book covers all the latest optimizations available to you, including the art of mastering the latest Performance Max campaigns
ASIN : B0BTGW9TCQ
Publication date : January 30, 2023
Language : English
File size : 24250 KB
Text-to-Speech : Enabled
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 391 pages
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