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Imagine if you could create advertising messages that were so compelling, so hypnotic, that you could motivate consumers to make an immediate change in their behavior by buying your product or service. What would that do for your business?
In this book, Dr. Mark Young takes you through the complexities of neuroscience and consumer response to demonstrate how they are applied in common scenarios with real examples from the advertising world.
HYPNO-TI$ING is a blend of hypnosis and advertising that explains how you can improve the outcomes of your advertising campaigns and change the playing field to your advantage.
Publisher : Houndstooth Press (November 28, 2021)
Language : English
Paperback : 228 pages
ISBN-10 : 1544526091
ISBN-13 : 978-1544526096
Item Weight : 9.5 ounces
Dimensions : 5.5 x 0.52 x 8.5 inches
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