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SEO For Law Firms: How Our Law Firm Clients Dominate Organic Search Marketing
The objective of this book is to teach you how to profitably rank your law firm better in Google’s organic results and in Google Maps. SEO is a means to an end. It’s only valuable if it helps you achieve your goals. What good is ranking in Google if it doesn’t lead to people booking an initial consultation and retaining your law firm? Furthermore, what good is ranking in Google if it costs you more to acquire a client than that client is worth to you?
With that said, Here’s a quick breakdown of what we’ll cover in this book:Real World Situations That Impact SEOThe Law Firm SEO GuideWhat is EEAT and why is it important?What is Website Nutrition?Characteristics of High Quality Nutrients (Great Law Firm SEO)Characteristics of Junk Food (Bad Law Firm SEO)How Do I Use This Guide to Help My Law Firm?What’s Required for Successful Lawyer SEO?How Do I Find the Right Keywords?Keyword Search Volume For Law FirmsWhat SEO Tools Measure Search Volume?User Search IntentInformational Keywords in Lawyer SEOIntent-to-Hire Keywords in Attorney SEOWhat Is On-Page SEO?Why Is On-Page Search Engine Optimization Important?Blogging and Attorney SEO: The Key TakeawayTitles and Heading Tags in Legal SEOLegal Keywords in Heading TagsWhat Is Entity SEO?Entity SEO in Modern Search Engine OptimizationHow Search Engines Understand Entities in Legal ContentDoes Word Count Matter for On-Site SEO?Does My Legal Website Need an Internal Linking Plan?Internal Link Anchor Text in Law Firm Search Engine OptimizationSupporting Pages in Entity SEODo Images and Videos Help with Legal On-Page SEO?Why Images and Alt-Text Are Important in On-Page SEOWhy Videos Are Important in On-Page SEOWhat Are Meta Titles and Descriptions in Law Firm SEO?Optimizing Meta Titles in Law Firm SEOOptimizing Meta Descriptions for LawyersWhat Are Backlinks and Offsite Citations in Law Firm SEO?Explaining Backlinks and Link BuildingLink Building Must Be Natural in SEOThe Best Lawyer SEO Uses Quality and Relevant Sites for BacklinksExplaining Offsite CitationsAccurate Citations Pay Off in Law Firm Search Engine OptimizationIs It Important to Get Listed on Legal Directories?Legal Directories Are a Source of Natural BacklinksWhat Is Local SEO for Attorneys?Your Google Business Profile Is Key to Legal Local SEODo Reviews Matter to SEO?Positive Reviews Build Your Brand EntityDo My Law Firm’s Social Media Profiles Matter to SEO?What Is Technical SEO?Does Website Speed Matter in SEO?The Best SEO Tool to Measure Your Law Firm Website’s SpeedDoes It Really Matter if My Attorney Website Is Mobile Friendly?What Is a Sitemap?What Is Schema?The Many Different Types of Schema Used in Lawyer SEOWhat Are the Best SEO Tools and Law Firm SEO Resources?Do I Need a Law Firm SEO Expert?Quick Start Action GuideA Conversation With the AuthorsPraise for ApricotLaw:
“Love the team at ApricotLaw. A big reason for our continued success. Cheers to many more years of growth!” – Jesse Bablove, Personal Injury Attorney in California
“I love working with ApricotLaw. They have the most fair and comprehensive contract of any agency I’ve worked with. They have also kept their promise of transparency and communication.” – Sarah Henry, Family Law Attorney in South Carolina
ASIN : B0CXK8D6BK
Publication date : March 22, 2024
Language : English
File size : 1850 KB
Simultaneous device usage : Unlimited
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 149 pages
Page numbers source ISBN : B0CYXHCTCD
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